San Diego Nonprofit Feeds More Than 200 Refugee Children in Africa Through T-Shirt Sales
Posted in T-Shirts in the News on April 26th, 2007Africa Aid announces "Wear Empowerment" campaign to renew their successful School Lunch Program for the 2007-2008 school year
SAN DIEGO, California - April 16, 2007 - Africa Aid, an international nonprofit founded by a group of post-grads from the University of California, San Diego, is announcing a nationwide call-to-action: buy a t-shirt and feed an African refugee child for one school year. Leveraging the momentum from their successful School Lunch Program, which currently provides healthy, nutritious lunches for more than 200 children in the Buduburam Refugee Settlement in Ghana, Africa Aid hopes to sell enough shirts between now and June 30 to fund the program for the remainder of this academic year, and its entire second year.
"Our model is different than most nonprofits in that we are innovative, lean, and diligently focused on the impact of dollars raised," says Eric Woods, Africa Aid Founder and Executive Director. "By collaborating with American university students and faculty for program planning, and then working directly with our partners on the ground in Ghana, we eliminate middlemen and keep our overhead costs low, enabling us to feed an African refugee child for a full school year through the sale of only one Africa Aid t-shirt." Africa Aid is able to keep administrative and marketing costs related to t-shirt promotions low by relying on man-on-the-street guerrilla efforts at local universities, online social networking sites such as MySpace (http://www.myspace.com/africaaid), and word-of-mouth buzz.
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http://www.africaaid.org/press/07.04.16.htm
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