Racist T-Shirts Demean Irish Culture
Posted in T-Shirts in the News on March 8th, 2007In a state where 10 percent of the population identifies as Irish American, and a country where 1 in 3 people have Irish ancestry, why is it acceptable for one of the largest national retailers to market a line of T-shirts that uses overtly racist stereotypes of the Irish?
One of Target’s line of St. Patrick’s Day T-shirts proclaims, "I survived the Murphy/Kelly Family Reunion, March 17, 1988," printed above a pair of boxing gloves. Another names the wearer as a "Green Beer Taste Tester," while a third is an advertisement for the "6th Annual St. Patrick’s Day Race for the Beer." Product features on the Target Web site for this shirt note that this is "a witty gift for your favorite Irishman;" and "you’ve trained hard and you deserve a commemorative T-shirt."
How does a national retailer have the freedom to use racist stereotyping at a time when similar assaults against other ethnic groups would be denounced roundly as infringements on civil liberties? The answer is complicated, and speaks to the manner in which Irishness in America is interpreted as both a category of difference, as well as a brand of white ethnicity that is safe to target in a way that other ethnicities, as well as the community at large, would not and should not tolerate.
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