T-Shirt Times

Claire Hoffman, Chris Gaither, Los Angeles Times
Wednesday, August 16, 2006

The Internet is rapidly changing the rules of advertising — but using naked people to sell high-end clothes?

A French clothier is testing the limits of the maxim that sex sells with online commercials that use hard-core pornography to hawk $100 T-shirts.

The campaign by Shai clothing depicts French porn stars frolicking on a circular bed, clothed, at least initially, in the brand’s latest styles.

The interactive stag film as fashion catalog is an extreme example of advertisers adapting their messages to the Internet, by making spots more compelling with storytelling or radical content and hoping people will forward the clips to friends.

"One of the things that is kind of intriguing about it is that … on the Web, you don’t have to worry about standards boards. You are getting rid of all your lines of censorship," said Tom Reichert, who teaches advertising at the University of Georgia at Athens and wrote "The Erotic History of Advertising."

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JALANDHAR: Osama bin Laden’s name is not only synonymous with terror. For he has become the latest style icon for youths of this city.

T-shirts with Osama imprints, along with those of WWE wrestlers, are attracting customers. A shop on the road between PNB and Jyoti Chowk is doing brisk business by selling these t-shirts.

The t-shirts are black in colour with Osama’s image, taken from some Arabic channel, imprinted on them.

Interestingly, these t-shirts are priced quite high compared to those with images of WWE wrestlers and other icons, though the material and quality seems to be similar.

Where all other t-shirts are priced at Rs 250, those carrying Osama’s image cost Rs 300 per piece. And despite the high price, there is no dearth of buyers.

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http://timesofindia.indiatimes.com/articleshow/1896360.cms

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By NATHANIEL WEST- H&R Staff Writer

MATTOON - You may have a small fortune lurking in your closet or bottom drawer.

That is, unless you’ve already sold or given away (or thrown away) your old T-shirts.

"It seems that vintage style is coming back everywhere," said Jared Brown, owner of Sold Rush, a Mattoon business that buys and sells items for clients on eBay.

And whether it’s through an online auction or secondhand store, the sale of vintage T-shirts may be generating revenue that far surpasses the clothing’s original value.

So what qualifies a T-shirt as vintage?

"Everyone has their own definition of vintage, and if you asked an antiques dealer, they would probably laugh if you called an item from 1995 ‘vintage,’ " said James Applegath, a Toronto, Ontario, resident who has sold such items on eBay for three years and authored the Web service’s guide to vintage T-shirts.

"On eBay, in terms of T-shirts, it seems as though anything from at least the decade previous can be called ‘vintage,’ " Applegath said in an e-mail interview.

He noted that "vintage" and "showing signs of age" are not synonymous, and T-shirts may be in mint condition despite their age if they have been stored properly.

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In some ways, the band Oxes is the self-appointed Monica Lewinsky of indie rock. No, the Baltimore three-piece hasn’t been fooling around with the President (to our knowledge), but the group has gained a decent amount of notoriety via scandal– including such pranks as generating a fake protest story around their 2002 Oxxxes LP and publicizing a fake split with Arab on Radar. For Monica, the scandal had to do with a certain blue dress; for Oxes, it’s a t-shirt.

On Wednesday, August 9, the band filed a trademark infringement suit in Manhattan federal court against Old Navy for printing and selling t-shirts bearing the image of an Oxes concert flier without asking the band or their label’s (Monitor Records) permission. (And all this time, didn’t you just assume Old Navy made up those t-shirt ideas? "JoJo’s Shrimp Shack"…"Viking Field Hockey"…it doesn’t seem that difficult.)

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Kathy Lynn Gray
THE COLUMBUS DISPATCH

Scarlet and gray on a T-shirt isn’t protected property. But add symbols or words about Ohio State University, and you could end up in big trouble.

That’s what happened to Smack Apparel, a T-shirt company based in Tampa, Fla. It sells unlicensed shirts with slightly rude remarks about college rivalries.

A federal judge in New Orleans has ruled in a summary judgment that some of the company’s shirts violate unfaircompetition laws, even though the shirts don’t use the schools’ official trademarks.

U.S. District Court Judge Mary Ann Vial Lemmon of the Eastern District of Louisiana found that one of the company’s scarlet-and-gray T-shirts crossed the line and should not be sold.

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UK, 2 August 06

UK online T shirt museum www.tshirts.me.uk is trying to find the UK’s favourite T shirt. Summer 06 is here and everyone is wearing great looking (and not so great looking) T shirts and the T shirt museum wants to find out which is Britain’s favourite T shirt and is inviting T shirt lovers to submit
details of their favourite T shirts, along with reasons why.

‘T shirts are a very personal thing,’ founder of the museum, Jonathan Powell, said. ‘We want to discover what T shirts people love and why. Hopefully we will be able to come to a definitive answer to the question What is the UK’s favourite T shirt.’

Anyone who has a favourite T shirt is invited to visit the T shirt museum at www.tshirts.me.uk and submit details of the T shirt that they love.

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