Sexy T-Shirts Marketed to Teens and “Tweens”
Posted in T-Shirts in the News on July 9th, 2006July 7, 2006 (Last Updated: 2:42:58 PM) - "Tweens" — kids between the ages of eight and 12 - and teens reportedly make up over a fifth of the consumer market.
When it comes to the latest fashion trends, many parents are happy if their kids leave the house fully covered. But a new trend has emerged that is making many parents worried -not about how much their kids are wearing, but about the messages they’re sending.
After a recent shopping trip with her eight-year-old daughter, Abigail, Sydney Shipps was angry.
"Mom, can I get this, Mom, can I get this,’" Sydney remembers her daughter asking. "I look, and honest to God, I stopped in my tracks. The shirt - adorable, light blue, pink edging - [had the slogan] ‘I heart boys’. ‘No, [I said,] put it back’."
To file a formal complaint with the department store, Sydney had to buy the shirt.
Fed up with t-shirts that say ‘keep your paws off’, ‘for entertainment purposes only’, ‘life-size doll’ and other, more obscene sayings and slogans, many parents like Sydney are taking it upon themselves to clean up this multi-million dollar industry.
"I let people know [that] as a parent, that I thought their actions were not responsible," she says. In a phone conversation with the president of the department store she said: "I am absolutely appalled that you are now targeting my daughter to sell a sex ad."
(The president reportedly thanked Sydney for her comments, and said the topic would be brought up at the next company meeting.)
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