Wearing Your Faith gets Bolder, Edgier
BY KATHRYN CATES MOORE / Lincoln Journal Star
Saturday, May 20, 2006 - 12:12:18 am CDT
Wearing your faith isn’t new, but it certainly is becoming more popular as the mass marketing of Christianity gets bolder and more edgy than ever before.
That means T-shirts with religious messages are no longer just white cotton with black lettering and stashed in the back of the closet.
Christian products are taking a page from successful marketing and popular slogans.
Here are a few examples of what $16 will buy you:
“Abreadcrumb & Fish”
“Jesus Christ (in a Pepsi script on a bottle top) Eternally Refreshing, Never Thirst Again”
“A Blood Donor Save My Life, Matthew 26:28”
Kerusso, a company in Arkansas, makes T-shirts and all kinds of Christian apparel. The company motto on the price tag says it all: “Change your shirt — Change the world.”
Kerusso has been marketing T-shirts with religious slogans since the 1980s, according to a story in the Christian Science Monitor. But now the messages are worn by more mainstream Christians
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