Super Bowl Loser’s T-Shirts Leave the Country
Q: What happens to the Super Bowl champion hats and T-shirts for the team that lost the Super Bowl?
A: The Pittsburgh Steelers ran about the field with hats and T-shirts trumpeting their triumph within minutes of their 21-10 victory over Seattle in Super Bowl XL.
You can buy those same items the next day, which means the items are pre-printed for each team. What happens to the losing team’s merchandise? I think this question crosses the mind of almost every football fan, at some point. There’s an excellent answer.
The NFL donated all Seattle Seahawks Super Bowl Champions merchandise to World Vision, a Christian relief organization that helps more than 70 million people in 92 countries.
"If it turns out to be excess inventory or jerseys with non-existent winners printed, they do donate that product to World Vision," Brenda White said from World Vision’s Pittsburgh office. White is a corporate relations officer with World Vision’s Gifts-in-Kind Department.
Only 45 countries, mostly in Africa, South America and Eastern Europe, are eligible because of various copyright and licensing agreements.
"One of the reasons we work with the NFL and many of the sports leagues and colleges is because they trust us to take it out of the country," White said.
World Vision also works with the National Hockey League under an agreement similar to the NFL. White said the agreement with the NFL has been in place for at least eight years.
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