Building 19 Apologizes for T-Shirt Ad
Building 19 Apologizes for ‘Wife Beater’ T-Shirt Ad Featured in a Recent Flier
HINGHAM, Mass. Feb 23, 2006 (AP) - Discount retailer Building 19 has apologized for an advertisement in a recent flier that offered three "wife beater" undershirts for $5.98.
The tank-style T-shirts are called "wife beaters" because of a stereotype that physically abusive men wear them.
The ad, which appeared in a Feb. 19 flier, outraged women’s groups and led to a quick apology from Building 19 co-founder, Jerry Ellis, who took responsibility for the ad, the MetroWest Daily News of Framingham reported.
"The mistake was mine," Ellis told the paper. "I was either too dumb or too lazy or too distracted, and I let it go by. It certainly was insensitive . and I’m sorry it happened."
Ellis said the initial ad copy described the shirts as "A-shirts," but a man in advertising said, "Oh, no, you mean a wife beater shirt."
"I saw it and . I questioned it, and (the male employee) said that’s what everybody calls it," Ellis said.
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