Surf City Lawsuit Turns T-Shirts into Collectors’ Items
SANTA CRUZ, Calif. About 600 people are hoping to get their hands on a banned T-shirt in a growing battle between two California towns over who gets to call itself the real Surf City U-S-A.
Huntington Beach lawyers gave a Santa Cruz shop until last Friday to stop selling a shirt that pairs the words Santa Cruz and Surf City with a little U-S-A.
Huntington Beach trademarked the name Surf City U-S-A in May.
The store — Noland’s on the Wharf — sold out of its 85 banned shirts on Saturday morning.
Six hundred more shoppers have added their names to a waiting list hoping to score the forbidden shirt.
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