Today’s Tees Are Up for Anything
BY KYLE BRAZZEL
It has been said that jeans and a T-shirt is the uniform of the American male — but that was before designers and celebrities got involved. Now
that tees can cost as much as $ 50, and denim $ 200, a man might feel too stricken by the price tag of his outfit to carry himself as comfortably as he looks. But you get what you pay for, after a fashion. As the work of Arkansas ’ growing ranks of original T-shirt designers attests, the pricier new breed of tees is more refined in fabric and politics alike. A certain class of wearers is just as likely to inspect clothing labels for the “sweatshop-free” designation as it is to want to see the word “organic” stamped on its vegetables.
But who are we kidding ? All things being equal, as well as flatteringly cut, a shirt bearing an arty rendering of Che Guevara’s face can hold appeal even for those with a threadbare understanding of his principles. As Tshirt prices have gone up, so have their degrees of graphic sophistication, and Arkansas’ fashion artists are in on the act. With bold patterns, self-contained line drawings or couturelike embellishments, artisanal T-shirts are used to signify an independent, creative erudition the same way shirts with athletic-team logos signify sportiness, or those printed with drinking-anddebauching catchphrases signify an up-for-anything goofiness.
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